Launching an e-commerce store not only involves simply setting up a website with a shopping cart but you also have to drive real traffic to your e-commerce site which takes serious marketing and follow through. Click here to find out more about e-commerce and how you can improve your customer experience through PunchOut Catalogs. Here are six steps to build an e-commerce website.
Choose A Domain
You will get a subdomain when you register with an e-commerce platform. However, if you plan on selling a wide variety of products and develop your brand, you need a custom domain. A custom domain will give you a recognizable brand, a professional email address that is linked to your domain so people can contact you, and search engine optimization benefits.
You need to choose the right platform, a platform that is flexible and easy to use. Business owners mostly need a platform that you can easily integrate with your existing website. If you do not have a site already, a good platform will allow you to build one from scratch.
After you have chosen an e-commerce platform, you need to design your store. Some platforms offer a variety of easy-to-use, customizable, beautifully designed themes. Select a theme that will represent your brand and provides you with a way to present your products in the best possible way. Include a contact page so potential buyers can connect with you. Also, add video and text on your pages. Other important items include a picture, a store name, and a logo. All these elements will help people feel more comfortable while shopping at your site.
Set Up Payments
There are two aspects of payments for an eCommerce website that include how customers will be paying you, and how you are going to get the payments into your bank account. In a lot of cases, you may have to find a third party payment processor that can act as the go-between. Some platforms might be able to offer you secure payment handling, acceptance of payments from anywhere, integrated SSL, Payments via PayPal or into your bank account, and WordPress eCommerce integration.
Finally, it is time to add some products to your eCommerce website. You can do so by choosing your product type, giving your product name and description. You cans set the price and quantity of the products, create a preview of the item and then choose a delivery and pricing option. Be thoughtful and concise with your copywriting, and make sure that your images look great.
Testing The Checkout
Shopping cart abandonment is a major issue of eCommerce websites. Avoid it at all costs by making sure that your website, especially your checkout, works on all devices like. Enable your customers to purchase multiple items at once and Offer free shipping if you can. Try to be very clear about your shipping costs before the customer gets to checkout.
Follow these simple steps, and your e-commerce website will be set up in no time.
About the Author:
Melissa Stanley is a veteran tech writer and editor who has worked in several eCommerce companies so far. She has been covering technology online for over five years. She regularly posts at PCGT – PunchOut Catalogs.